I’d like to continue my line of techno pessimism. Today I watched this film I wanted to talk about (The Devil Wears Prada 2). Overall, there’s nothing to discuss. But one meta-plot is interesting, one that seems to permeate every modern Hollywood film.
The film itself is an interesting self-reflection: it’s about how glossy institutions are losing their meaning in the digital age, while at the same time being a glossy product of a large corporation that exploits nostalgia and celebrities for box office success.
It’s amusing to watch. But what caught my attention was “man’s battle for his own relevance.” The characters defend the value of taste, editorial vision, depth, and human judgment against a world where everything is replaced by cheap content, algorithms, and managerial efficiency. The film ends with their temporary victory, but it’s a victory in one battle. Tomorrow will bring new billionaires, new layoffs, new AI. No guarantees—that’s the feeling hanging in the air. And it’s so avalanche-like and almost inevitable.
I’ll add a little of my own subjective spice:
Of course, there were some snotty bits – like the idea that the editor was able to change anything thanks to the depth of his writing (this is especially true in an era when society’s elite binge-watch short videos while on the toilet). It’s really hard to believe, although of course, people (who actually read things) still exist.
The dynamic also seemed interesting: the first episode aired about 20 years ago, and back then, all this high-fashion, glossy lifestyle seemed somehow significant to me. In 2006, there was still a glimmer of hope that all this was out there, and that the average person just needed to want it (and read a couple of books about successful living) and get it all. But in 2026, it’s hard to believe. The heroes, with their “simulacrum rags” and high fashion standards, really do seem somehow unnatural, out of touch, and undesirable. Maybe I’m just getting old and grumbling like an old man. But those college-educated guys working as “line workers” would probably agree with me.
Bottom line: it’s 2026. We see movies depicting people struggling to be “needed,” and it doesn’t seem to be very successful (but it’s holding up for now).
Will people stay afloat?
Or am I just imagining things again, and tomorrow new jobs will materialize, and people will still be needed, and we’ve been through this before, blah blah…