The sign is sacred by its very nature. The first human being who managed to depict a mammoth in ochre on the wall of a cave, apparently, experienced a powerful existential shock. This shock was connected with the suspicion that the sign contains the soul of the object and allows one, as it were, to gain power over that object. It is not hard to imagine our ancestors, inspired, throwing spears at the image of a buffalo before the hunt.
But at the same time, a deep suspicion toward the sign also arises, and then toward text. Text, the sign, in essence, removes power itself from bodily temporality. After all, speech is still bodily. It is largely connected with bodily power. The voice contains rhythm and tempo, as well as purely physiological traces, which may be young, sexual, old, or sick. Voice and speech are still too bodily, while the cries of animals speak of direct corporeality: the voice usually serves as a warning, a threat, or a mating signal. The sign, the symbol, the text — are something different. Speech is, to a greater extent, lived through. Whereas the sign exists only in its own temporality. The temporality of the sign is not continuous, not in the moment, but discrete. The sign exists only at the moment of reading. Despite the presence of a physical medium, in the case of the sign this medium is secondary. Speech is always connected with the one who speaks, and its meaning changes because of that. The sign, however, is fully preserved in transfer.
I think it was precisely this mode of existence of the sign — in another temporality — that provoked horror, suspicion, and ensured its sacredness.
Perhaps the best available way to study this temporality is through religions. Judaism, as far as I understand it, is the principal text-oriented religion. It is the place where the sign is sacred to the highest degree. I think the consequence of this is the rupture between Creator and creature. God created the sign and transmitted it to man in a non-human reality. The Kabbalists developed these ideas, and the teaching of Kabbalah is, in many ways, an investigation of the connection between the sign and divine light, the teaching of the shattered vessels. What matters here is not the teaching of Kabbalah itself, but the very existence of an archetypal mode of working with text. In the Abrahamic religions, the world was created by the Word — the Logos — and the Word was God.
It is important to note that text-orientation in the Abrahamic religions, which in turn have different modes of working with text, sharply separates text from image. Possibly because of the latter’s physical embodiment.
Text has no medium, whereas an image, an idol, a sculpture already ties the sign to physical embodiment. Text is completely independent of its medium, whereas a copy of a painting or a sculpture is no longer the same painting or sculpture.
On the other hand, one can find a deep suspicion toward text among the ancient Greeks. This is the attitude described by Derrida: text is less complete than speech. A book cannot replace communication with a teacher.
By contrast, one can recall the attitude toward text in the East. In Hinduism, the world is created in the dance of the god Shiva.
Dance, unlike the sign, is fundamentally unreproducible. Dance signifies only itself. An image of dance does not transmit the dance. A sign does not transmit the dance. Dance is not fully contained either in memory or in video recording.
Dance, through rhythmic movements, is accessible even to animals. The relatives of dance are patterns, music, and birdsong. Here one can note that we find the mating coloration of birds — the tails of peacocks — aesthetically attractive, although it was not intended for us.
On the other hand, the tradition of Indian dance also acquires sacred meaning: myths and legends were transmitted through dances. Dances acquired elements of a sign system.
This suggests that God is already present in the world — bodily. The temporality of the sacred and the profane are not identical, but they are similar. God does not exist outside time — in many respects, God, or more precisely his dance, is time itself. In the Hindu tradition, the bearer of the sacred text cannot be a physical medium. Originally, it could be preserved and transmitted only by spiritually enlightened people — the Brahmins. The reason is the same: the sacredness of the text must unfold and be sustained by a bearer existing in time.
It is also interesting how text is connected with history. In the Abrahamic religions, time unfolds in history: the sacredness of religion rests on historical events. Text-oriented religions view time as an arrow. Whereas for Hinduism, time is rather a cycle.