Recently, a curious phenomenon has been observed in local communities (community chats or used goods websites): the resale of gifted bouquets. For the classical consciousness, nurtured in the spirit of Romanticism, this act appears deviant, almost blasphemous. But if we put aside the initial reaction of “disgust,” we witness the finale of the drama of symbolic exchange being supplanted by market exchange.
Have we become too accustomed to the idea that a gift is not the transfer of an object, but the transfer of a part of the giver’s soul, imposing a bond of gratitude on the recipient?
By putting a bouquet up for sale, the subject radically severs the social bond. Flowers cease to be a “token of attention” and become a resource that must be optimized before they fade.
Jean Baudrillard, in “Symbolic Exchange and Death,” pointed out that in a consumer society, objects lose their uniqueness. In the modern Instagram era, a bouquet fulfills its primary function the moment it’s captured on camera.
Received—photographed—disposed of.
I would call this a triumph of pragmatic nominalism. If previously the value of a flower lay in its ephemerality (it’s precious because it will soon die), today its value is its residual liquidity value. This isn’t just “bad manners”; it’s a triumph of logic and common sense, where any emotion must have an economic impact. When an intimate gesture makes it into the classifieds, we see how the metanarrative of the “spiritual” finally capitulates to microeconomics.
On the other hand, the same should be said about the act of giving itself. It seems it has become a mechanic devoid of its “metaphysical” content.
Do you think the sale of gifted flowers signals the alienation of the metaphysical, whereby a person ultimately becomes a manager of their own emotions?